There are many ways to deliver a campaign from a brand to the market. However, campaigns and marketing must be creative and different. A normal campaign would be less interesting for people to realize. This would also affect people’s purchase on the brand. One of the media that people use as a marketing tool is YouTube. Marketing with YouTube Videos is quite effective, moreover if people use ads.
A good YouTube video depends not only on the video and editing technique, but the content is also very important. One of the famous marketing with YouTube videos is in Thailand. Thailand’s branding videos are famous all over Asia because it presences different content to the market. Rather than making a hard-selling video, they created a nice story in the video. Here are some of the videos that went viral on social media:
1. The Thai Life Insurance, Unsung Hero
This advertises of this Life Insurance has been watched for more than 67,000,000 views on YouTube. The video does not tell a campaign about life insurance or anything about an insurance program. Instead, the video teaches about caring, giving and living in a happy life. The video has a duration of 3 minutes but people seem to keep interested until the end of the video.
2. The C.P Group, Teacher and Mother
To celebrate mom’s day, one of the companies in Thailand used marketing with YouTube Videos. The story tells about an elementary school teacher that always brings his mother to class. There was no one to take care of her beside him. However, the student’s parents didn’t like that. The full video is a heart whelming story that would bring tears to the audience.
3. MetLife Metropolitan Life Insurance, My Dad is a Liar!
By looking at the title, the video would be a touching video between a little girl and her father. The video tells about a daughter who is telling a story about his father. It would remind the audience how sweet the relation between a father and a daughter is. Even though the title is about a lying father, the message in it is meaningful. The video is sweet yet touching
4. Nature Gift Thailand, the Coffee 21
The next brand that uses marketing with YouTube videos is Nature Gift Thailand. They made a video with a duration of 5 minutes about it. The unique thing about the video is that the video tells a story about two women that are trying to change their life. First, people would be confused about what ads it would be. But in the end, they would find the answer.
5. The hilarious bug spray Commercial
A bug spray company, the Chaindrite Crawling Insect Spray made a hilarious video on YouTube. Rather than using insects, they use real humans as insects. Even though it has a hard selling in it, the story and the expressions are funny and also entertaining for the audiences.
Choosing marketing with YouTube videos would be a great option for some brands. However, the video must be interesting enough for people to watch. Otherwise, people would just click the next button on YouTube.