How to Promote a Clothing Brand as a New Business

It is always exciting to have a new business. You must be in the spirit to do many things, including marketing. Yes, marketing is one of the important to-dos in every business, moreover, you just start it. As you see the clothing line now has become a trend, you might be interested in doing that business too. If you are about planning it, here we will tell you how to promote a clothing brand to the market.

One thing for sure, every success clothing brand is held by passionate people. They start from zero patiently until the world knows them. So, you need to be persistent in every stage of your business. It might be up and down, just be focus and optimist for all things you do. See how to promote a clothing brand below and explore more the successful practice from other people:

1. Build a Web

A website is an important thing for every business. The website for a clothing business is like a store. People can see your collection through it. So, they can purchase while they are working or even on the bed. Also, the website is your business ambassador. Once it looks professional and tidy, people will absolutely consider the quality of your product.

2. Choose the Niche

As you just started the business, you cannot make everyone happy. Thus, you have to focus on one market segment. The more specific your market, the easier you do the promotion. Decide what kind of cloth you want to make, whether the sportswear, party dress, or minimalist casual. Whatever it is, it is essential to identify your brand identity, your target, then produce the cloth.

3. Sales Promotion on Social Media

There is nothing more efficient than using social media. Since the users of Instagram, Facebook, and other social media are increasing, you need to maximize this platform. Design an interesting sales promotion to attract people’s attention. You can create a discount voucher, give away quiz, or anything. Spread this information to your close circle, tag your friends, or if you have a little budget, use the paid promotion platform.

4. Do Partnership

Another way to let people know your clothing business is by having a partnership. Today collaborating is one of the best solutions, even for the global brand. Because through partnership you are able to grab the other existing segment. Choose your partner that has the same identity and concern. But avoid the brand or business that is exactly the same as you or your substitute product.

5. Join a Show

We know that joining a fashion show is costly. So, you can start by local show first. Sometimes mall holds the same event like this one too. By joining an event like people can see the real collection of yours. Also, it is one of the ways to get closer the brand to your customer. Once they are interested in your product, they can buy it directly.

Promoting the clothing business is different than other businesses. Thus, you need to know how to promote a clothing brand and do it perfectly. Remember, as we mentioned at the opening, success cannot be done in one night. People are trying hard and always do innovation to stay among the market competition.

Best Apps You Should Install In Android Phone To Start Your Productive And Happy Life

Having an android phone sometimes makes you want to have a bunch of apps. But actually, not all apps you install will be useful. This is 7 best apps you should install in android phone to make you have a productive and happier life.

1. Evernote

Evernote is actually available for android, windows, and iOS. This is why it included in best apps you should install in android phones.

You can share all the important notes to your friend, business partner, or family through these apps even they not use an android phone. It is very useful and complete as a note saver.

Simply write down all important things, job, grocery list, wish list or any idea inside these apps. You will have more productive lives after using Evernote.

2. Spotify

The next best apps you should install in android phone is Spotify. This is one of the incredible apps which offer you a thousand or maybe more songs for free.

Of course, you can be a VIP member by paying some dollars, but even as a free member you will get a lot. This apps is really great to use while you are spending your relaxing time, or want to work with music.

You can adjust the music according to your favorite song, make a playlist, and etc. The quality of music is also very good. And the most important thing is all you hear is legal.

3. WPS Office

The next apps are the WPS office. It is like a bundle of the office suite that will make your job easier. You can check almost all types of documents, spreadsheets, pdf, and presentation files.

If there is something wrong or need to revise, you can revise it through these apps. No need to transfer the file to your computer anymore. Just do your job right in your hand, anywhere, anytime.

Moreover, the size of the app is also not too big. So it won’t make your android phone work slower.

4. Canva

If you like to make your Instagram feed and story have professional or artistic, this apps is perfect. You can do more than just making pretty posts and stories but also make a poster, leaflet, booklet, and etc.

Canva has a bunch of free templates that are so beautiful. No need to think more to make a story.

Just choose which one do you like, edit, and post. This app will make you look like a pro in a minute.

5. Dropbox

Then android has Dropbox. It is for saving your files online. You can synchronize your account on the computer, and phone.

So if you need to access some file in a hurry, you don’t need to send it manually by wifi, Bluetooth, or USB. Simply log in, and access the data.

Dropbox is also safe to use. It can manage your file very well. And you can get a big saving space for free there.

6. Google Maps

Who wants to get lost? No one will, and if you don’t like to get lost on the way to anywhere you want to go, you need Google Maps. Install this app and ask how to go to anywhere to Google Maps.

This app will lead you to the fastest route, and tell you if there might be a traffic jam. You will save your travel time with these apps, especially if you are going to a place for the first time. Just trust the maps and arrived safely.

7. Youtube

Then, you also can install Youtube. This apps is free and you can even get money from them.

You can just be a Youtube viewer or be a Youtuber too. These apps are user-friendly so you won’t be confused even for the first time using it.

Youtube can synchronize to every gadget you have, just with logging in to the same email. All playlist you have made, subscribed channel, and watch history can easily open anywhere.

That is all the best apps you should install in android phone for a productive and happy life. Make sure your android phone has enough space before downloading them.

How To Do A Market Research For Startup? Here Is The Steps

Starting a startup would be a hard thing especially for newbies. Before making a product or set a marketing strategy you must do research. This is four steps of how to do market research for startup.

1. Find Out The Market Character And Need Through Survey Or Product Test

The first thing you should do is find out your customer needs. A product will be bought if it has a function.

If the product is answering people’s needs, they will buy it. But if it does not answer any problem, it won’t be sold.

You must look for what people want according to your plan. For example, if your product plan is a glass, you must know what people like about a glass.

Maybe the chosen glass because the glass is easy to clean. Because the glass is cute, or the other reason. You can find out those needs by distributing an online or offline survey.

Choose the sample by coming to the market. For example, if you are about selling a glass, you can put the survey through a cafe or restaurant because people who come to the cafe already have experience with glass or cups.

2. Analyze The Size Of Market

After knowing the character and needs of the market you can analyze the size of the market. The easiest thing to do is by counting how much people are fit for your product.

For example, a cute glass or cup will be liked by a teenager. You can count the teenager or students in your town, they have the approximate market size in your town.

The market is they who may like your product’s character. So after knowing the most match market to your product character, you will know how much people will probably need your product and how much your product needs to be produced.

3. Know Your Competitors

The next thing is how to do market research for startup is knowing your competitors. You have to know which company is producing the same product as yours.

Learn more about the product. You can start with the material, design, pricing, then their marketing strategies. From this research, you will find a gap or problem from their product or marketing strategies.

Maybe the product is too expensive, or the material has some weaknesses. If you can answer the weakness of your competitors, it will be a strong reason why people buy yours, instead of choosing their product.

4. Know The Market Trends

The fourth step you must do of how to do a market research for startup is knowing the trends. Making a unique and idealism product sometime be a habitude of a startup.

But, while maintaining your uniqueness you have to consider the trends. It because trends, is one of the effects of people’s requests.

Consider the trend, and combine it with your uniqueness. Your product will have more selling points and get easier to sell.

The startup is made because someone wants to solve a problem. You can find some problems and offer solutions through your products.

If this thing answered well, it could be confirmed that your product will be sold easily. Those four things are essential to do if you need to know about how to do a market research for startup.

How to Promote Listing on eBay to Boost Your Business Sales

Running an online business is interesting but also challenging at the same time. You don’t only compete to gain many customers. Each business is hardly to achieve at the top of the searching machine. So, whenever people need something, your business will be the first one to choose. Thus, eBay has promote listing for the users. If you are still confused to use it, then see the discussion below about how to promote listing on eBay.

Before we talk about how to promote listing on eBay, you need to know the reason why it is important. You will get many benefits from it, such as people will be easier to catch your business, you won’t be charged until people purchase, also you will get the detail report about your campaign. Seeing those advantages, now let’s start to make it yours!

1. Create a Marketing Plan

Every business should have a marketing team. This team will create a program to make the listing more interesting. The people will design the discount coupon, communication materials, until the budget. So, make sure that your team works well and understand how to promote listing on eBay through the next step here.

2. Set the Program

It is the step you cannot avoid that you must decide the listings you want to promote. This promotion will appear as ads on eBay so people can see what your business is. The selection could be based on a category or individual listings. It is up to you because you need to adjust to the goal.

3. Choose the Rate

Making a listing promotion means you create your own campaign. So, the next step is choosing the ad rate based on the sales price. The range is from 1% and 20%. You can choose the rate for a single time ad rate or the trending rate. The trending rate will show you the average that other sellers use. Again, you have to focus on your goal for this.

4. Pay When Purchasing

You only pay to eBay when the purchasing happens. If there is no one but your product, then you won’t spend a cost. The amount you pay based on the rate you have chosen before. You have 30 days for this campaign. So when there is no transaction during that time, there is no charge.

5. Review the Data

As a seller, you have access to see the data. The data will show you the performance of clicks, so you can analyze how effective your campaign is. If you think there is something need to be improved, then fix it directly. You have to maximize this feature to boost your sales.

When you do listing promotion, your business is potentially seen globally. People around the world will find you easily. Thus, you need to really understand how to promote listing on eBay. Because many sellers have proven their advantages. They don’t only boost the sales, but also make a campaign more effective and efficient. Now is your time to have the same success like them!

Free Online Course at Digital Marketing co-workers

Digital marketing has been an important issue nowadays. A lot of things need the presence of it. Not only to introduce the brand to the market, but also for campaign use. However, knowing this subject is not an easy thing to do. Especially for those who are already working as a staff or as an entrepreneur. One of the solutions is with joining a free online course at digital marketing. It is free and it does not take many times.

There are no limitations ages when it comes to learning. Joining a free online course in digital marketing could be a great idea to increase anyone’s skill. Moreover, people could add their knowledge about a lot of things within. People could meet other ones who are in the same passion and sector. Here are some online courses people could join and do not need to pay.

1. The simple WordStream PPC University

For those who are in a small to medium business, this course is suitable. PPC University offers lessons from beginning materials up to experts. This course would upgrade the skill with many modules and classes. People could also join several seminars to add their knowledge. Moreover, they could access easily it on their smartphone. So people could learn anytime and anywhere they want to.

2. The world-experience Google Online Marketing Challenge

Another free online course at digital marketing that people could join, is the Google online marketing challenge. It would give a course with a different perspective and also real-world experience. People could learn many things such as engine marketing, advertising, analytics, video, and other more. Besides that, the most successful student would win a prize from Google.

3. The Alison E-Business Free Diploma

A great way to learn online is by joining Alison. It has more than six million participates already. Even though the course is free, after finishing the course, people would get a certificate. People could join the Diploma in E-Business class to upgrade their skills. Starting from AdWords, campaign, Google Analytics, and many more.

4. The Social Media Quickstarter

Social media Quickstarter is a free online course at digital marketing that focuses on social media. It affirms the opportunity on Facebook, Twitter, Instagram, YouTube, and other review sites. Even the beginners could join this course because people could easily understand the step-by-step lessons. In the end, they could try a practical example.

5. The inbound HubSpot Academy

The online course by HubSpot Academy is taught directly by 38 lectures. It has many courses in it which one of them is an online marketing course. People would learn basic marketing, blogging, SEO, marketing strategy and many more. Not only they would get material and courses, but also they have to get through an exam. After passing the test, graduates would receive a badge that shows their knowledge of marketing. People could use it in their CVs.

Right now, learning something could be done anywhere and anytime. Including joining a free online course at digital marketing. Some of  them even give a certificate that shows the user’s skills in marketing.

How to Make a Marketing Budget Breakdown

Making a marketing budget breakdown is important for business owners. Owners would like to spend a small amount of money on marketing strategies. But they would like a big impact on their business. Breaking down a budget is important to reduce unnecessary things. Also, owners would like to spend an effective outcome on their budgets. However, owners must know that a marketing program does not have an instant result. It needs time to approach the main goal.

Even though the owners know that a marketing budget breakdown is important, making up the list might be confusing. Moreover for owners that are not a marketer. Besides a clear strategy, make sure to choose the right breakdown. There are several things that owners must include while making a marketing breakdown. To ease the owners, here are the top five things that they should use.

1. A great marketing content

Owners could promote the business by using blogs, videos, online social media and also offline media. However, to make it interesting enough, the brand must create creative marketing content. Owners could hire a designer or a content writer to help create a nice content. When people notice the post, they would comment and share it which is a great step for marketing. The more people get to engage with the post the better the marketing result.

2. Using a paid Marketing

To support marketing content, owners should use paid marketing as well. Using an advertiser would also be effective. As a marketing budget breakdown, divide the budget into three things. Which are the pay-per-click ads, the banner ads and social media ads? Another adversity for owners to use traffic offline ads. Using paid marketing produce a faster result. It could gather a wide market as well

3. SEO

Still on online marketing, to optimize the post and the brand, owners would need to use the SEO. The business would not only need to build a high quality of content but also a branch out. This is so that it would gather a wider trust of the market to the brand. Owners would need to hire a marketer to handle the SEO. This would boost the content and paid marketing too.

4. Influencer Marketing

Another important thing owners should include in their marketing budget breakdown is an influencer. They would give a different perspective of the view from the audience. Moreover, an influencer is usually a celebrity, a famous athlete, or a trusted figure in the town. People would often look upon their favorite actors or blogger. Brands could use this chance to hire an influencer to endorse the product. Make a list of who would be effective for the market.

5. Events

Besides online marketing, offline event marketing is also important to raise the brand. However, making an event might cause be costly. Owners could gather a conference, a trade show that is likely to be stage advertisements. Or also others like a social event.

Creating a marketing budget breakdown might be a little bit difficult for some business owners, especially when they are new. Furthermore, do not use the entire money at the same time. Divide the use of money for a bigger result

Famous Marketing with YouTube Videos

There are many ways to deliver a campaign from a brand to the market. However, campaigns and marketing must be creative and different. A normal campaign would be less interesting for people to realize. This would also affect people’s purchase on the brand. One of the media that people use as a marketing tool is YouTube. Marketing with YouTube Videos is quite effective, moreover if people use ads.

A good YouTube video depends not only on the video and editing technique, but the content is also very important. One of the famous marketing with YouTube videos is in Thailand. Thailand’s branding videos are famous all over Asia because it presences different content to the market. Rather than making a hard-selling video, they created a nice story in the video. Here are some of the videos that went viral on social media:

1. The Thai Life Insurance, Unsung Hero

This advertises of this Life Insurance has been watched for more than 67,000,000 views on YouTube. The video does not tell a campaign about life insurance or anything about an insurance program. Instead, the video teaches about caring, giving and living in a happy life. The video has a duration of 3 minutes but people seem to keep interested until the end of the video.

2. The C.P Group, Teacher and Mother

To celebrate mom’s day, one of the companies in Thailand used marketing with YouTube Videos. The story tells about an elementary school teacher that always brings his mother to class. There was no one to take care of her beside him. However, the student’s parents didn’t like that. The full video is a heart whelming story that would bring tears to the audience.

3. MetLife Metropolitan Life Insurance, My Dad is a Liar!

By looking at the title, the video would be a touching video between a little girl and her father. The video tells about a daughter who is telling a story about his father. It would remind the audience how sweet the relation between a father and a daughter is. Even though the title is about a lying father, the message in it is meaningful. The video is sweet yet touching

4. Nature Gift Thailand, the Coffee 21

The next brand that uses marketing with YouTube videos is Nature Gift Thailand. They made a video with a duration of 5 minutes about it. The unique thing about the video is that the video tells a story about two women that are trying to change their life. First, people would be confused about what ads it would be. But in the end, they would find the answer.

5. The hilarious bug spray Commercial

A bug spray company, the Chaindrite Crawling Insect Spray made a hilarious video on YouTube. Rather than using insects, they use real humans as insects. Even though it has a hard selling in it, the story and the expressions are funny and also entertaining for the audiences.

Choosing marketing with YouTube videos would be a great option for some brands. However, the video must be interesting enough for people to watch. Otherwise, people would just click the next button on YouTube.